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CONCEPT
This logo not only displays an apple as a heart, but also displays the act of giving and receiving. The hidden meaning surrounding the apple was the symbolism of Johnny Appleseed—a pioneer who introduced apple seeds/trees to many in the eastern United States. He was known as a kind and generous man who taught people that the apple seed will grow into an abundant source of food. I felt this resonated with the ideals and message of the food pantry.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/1e975698-c82f-40fe-918b-d1ff5de121fe_rw_1200.jpg?h=bef2263f53679784451807c975326c38)
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![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/0676aaa8-4fb4-4ab0-baa1-697c7354938c_rw_1200.jpg?h=d36325666e036b394caf72cc7ef8f611)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/6f1ad162-6581-43b5-a8a2-e02dc9af0fce_rw_3840.jpg?h=ea967d48c53488e27dbc234e26e6008b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/b6a95837-d02f-4a77-a0cc-81387726a3ae_rw_3840.jpg?h=29de64c3d96c2f128a5ecb84d31a862d)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/504cd255-c48e-40e9-9b31-a6669991d9ad_rw_3840.jpg?h=0f0aa197981168d3279fa67e9707a572)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/167f810e-cc0f-42b6-b349-b9d7b38c9165_rw_1920.jpg?h=3140beb4b7e9228c85ca50454eeb9e63)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c4cab1fd-31d2-44c0-9b1c-4271d85db494/85a738ee-30b8-43a0-b20e-19f87b8bae8f_rw_3840.jpg?h=c5cbc186ea746b16f84efeb7c82a34a0)