I designed the logos in collaboration with Kylie Lamb. We found that the "V" could not only be used as the stem for a speech bubble, giving TCNJ a "Voice", but could also be the consistent theme throughout the campaign. The use of the "V" throughout the campaign is associated with the powerful words "vow", "voice" and "vote" which will encourage students to get involved.
The images above show the banners I designed. The "V" is the consistent identifier throughout the banners. The banners are easily recognizable and grab attention, giving students a call to action. The icons were designed by Daniela Foss.
The merchandise uses the branding elements in different and dynamic ways to be appealing to college students. Above are the products I designed.