The logo uses its typography to depict the apostrophe as the drop of sap coming from a tree. The logo is meant to have an old, rustic and woodland feel.
The rustic and woodland packaging includes a maple leaf cutout on the back allowing consumers to see the syrup level as it goes down. 
When trying to think of a novel approach for a wax seal, the Vermont quarter came to mind as something very recognizable and iconic to the state. To get the proper facing 3-dimensional image, I made a mold out of the quarter using hot glue. After dipping the top of the syrup bottle into wax, I stamped the top making it look as though there is an actual quarter sitting on top.
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